Asymmetric Marketing

"Asymmetric Marketing" On Amazon 'Search Inside' & Google Books

For those of you who asked for a little 'trialware' on my book, "Asymmetric Marketing: Tossing the Chasm in the Age of the Software Superpowers", I've now got two solutions.

1. It's now available, previewable and searchable on Google books.

2. Amazon.com has now enabled 'Search Inside this Book', so you can take a trial read on various ideas raised in the book, from the age of the superpowers itself, to my critique of Moore's 'chasm theory'.

Happy reading.

Asymmetric Marketing, the Book

As you can see, this blog has been inactive since mid-2004. At that point, a colleague said 'Get off your ass big guy and turn this stuff into a book'. He was right. So I did. It's predictably titled Asymmetric Marketing and subtitled Tossing the 'Chasm' in the Age of the Software Superpowers. I'll be using this weblog to expand on the material in the book, as well as to prepare for follow-on projects. Stay tuned.