As you can see, this blog has been inactive since mid-2004. At that point, a colleague said 'Get off your ass big guy and turn this stuff into a book'. He was right. So I did. It's predictably titled Asymmetric Marketing and subtitled Tossing the 'Chasm' in the Age of the Software Superpowers. I'll be using this weblog to expand on the material in the book, as well as to prepare for follow-on projects. Stay tuned.
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November 01, 2006
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